The word countach (pronounced [ˈkuntɑʃ]) is an exclamation of astonishment in the local Piedmontese language - generally used by men on seeing an extremely beautiful woman. While the term is often considered untranslatable into English, it is essentially equivalent to the British lager lout verbalization "Fwwaaaa". Or, it can also be considered the verbal equivalent of a wolf-whistle.
The Countach name stuck when Nuccio Bertone first saw "Project 112" in his studio. The prototype was introduced to the world at the 1971 Geneva Motor Show. Most previous Lamborghini car names were associated with bulls and bullfighting.
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